Businesses large and small choose to barter in order to gain specific benefits
Retail Trade
* New sales and customers
* Increased buying power
* Conservation of cash flow
* Alternative financing
* Enhanced quality of life
Corporate Barter
* Convert slow moving inventory into current receivables
* Put surplus production capacity to use
* Increase market share with low cash investment
International Counter trade
* Preserve hard currency
* Improve balance of trade
* Access new markets
* Upgrade manufacturing capabilities
* Maintain prices of export goods
