As any media company or advertising agency knows that advertisement placement in China is a tight rope of relationships and accountability. Broadcast Marketing Corporation (BMC) principal partner of GFS and Firestone Media Group leveraged their relationships with the Beijing Public Transit Authority (BPTA) for a major airline. Continental Airlines began serving direct flights for travelers from Beijing to the US. The client was seeking to raise the awareness not only in the US prior to the Olympic Games but to the residents in the city of China.
Transit advertising with advertising was not a new concept but the coordination of 5,000 transit bus contract was a challenge to ensure a government seal of approval. Since the majorit of the citizens travel on buses in an around the city, this was a must to advertise on the buses. Within a short few months BMC and Firestone Media were able to attain the placement and government seal of approval for Continental Airlines. The six figure advertisement placement was paid for through the same structered financing options employed by the GFS group today.
